Digital Marketing for Dentists: Top 4 Strategies for 2021
Did you know digital marketing works for every business under the sun? Whether you’re starting an online boutique, a dental practice, a hair salon, or a tattoo parlor, digital marketing will scale your business when done right. That’s why we’re passionate about digital marketing for dentists and want to make sure you have the right strategy for 2021!
So, what is digital marketing for dentists? It’s a highly effective strategy that encompasses electronic marketing efforts, and can include email campaigns, search engine optimization (SEO), social media marketing, web content, paid ads and more.
Are you already overwhelmed?
Don’t worry! We’re here to break it down for you and show you how to simplify dental marketing for your clinic.
Basically, digital marketing reaches out and touches people in the place where we spend the bulk of our lives – online. In fact, the latest averages show that we spend over six hours per day online. Surely, this is the place to capture people’s attention, garner new leads, and turn them into devoted patients.
Let’s discuss four tried-and-true digital marketing practices that can help you scale your business and make 2021 your best year yet.
1. Website Optimization
People (even casual Internet browsers) can tell if a website is old. Various fonts, color schemes, and outdated themes will instantly expose the age of a site.
So, if it’s been a few years since you’ve updated your website, you may want to consider giving your website a fresh look and feel. There are a few blanketed standards that everyone can follow.
First, make sure your web copy is composed of short paragraphs and simple sentences. Put headers in place that will break up any large blocks of text (like this blog post).
Then, ensure all your images are loading quickly, and they have appropriate alt tags (i.e., industry keywords to label each image). Also, check the links throughout your site to make sure nothing’s broken.
As for optimization, one of the most important elements is to optimize your site for mobile. One trend is certain to continue; people use their cell phones more than desktops and laptops for basic research and internet consumption.
As of the end of 2019, mobile media consumption had increased by more than 130% from 2013. But, perhaps more to the point, Google will “ding” you once it sees your site isn’t optimized for mobile, carrying a negative effect on your SEO.
2. Paid Ads
Sometimes referred to as Pay-per-click (PPC), is one of the surest ways to generate new leads. They are a form of marketing where you typically pay to have your ads shown in certain places and can be very broad. The main difference between paid ads in general, and PPC specific ads are that for PPC you only pay when someone clicks the ad. We break down some of the most popular forms of paid ads below.
Essentially, the goal is to get visitors from your paid ads to your website for as cheap as possible. Now you’re starting to understand why we first discussed making sure your website is optimized. Additionally, you can strategically reduce your cost per lead by using highly targeted lists in your paid ad efforts. There are many different ways to approach this fruitful form of marketing.
And we mean fruitful. This is the main strategy we implement when doing digital marketing for dentists. And our clients have seen their practice 10x as a result of our paid ads.
Google ads is, without question, the most popular PPC marketing system in the world. What you do here is take industry keywords, bid on them, and – if selected – pay for each click on your advertisement.
Every time a search is initiated, Google fishes in its pool of advertisers and selects a set of winners to appear in its coveted ad space at the top of a search.
This can be very overwhelming if you’re not familiar with how it operates. That’s why we always recommend partnering with an agency that has a proven track record when it comes to Google ads.
Social Media Ads
After Google, there are a host of opportunities out on Facebook, Instagram, and other social media platforms. These ads appear in people’s feeds and timelines.
Here, there are two strategies: cost-per-click (CPC) or (cost per thousand impressions) CPM. CPC is just like Google ads; you only pay if someone clicks on your ad.
Meanwhile, with CPM your bidding is charged per thousand impressions your ad receives. So, you have to look carefully at the numbers there and budget accordingly. The strategy here is to put your ad in front of as many users as possible on your budget and hope that they click.
Again, working with an expert will take your results from disappointing to growing your practice faster than you thought possible.
3. Blog Writing
Maintaining a blog is, arguably, a lot of work. But the more work you’re able to invest in this valuable tool, the more leads you’ll be able to generate.
There are many reasons companies and health professionals attach a blog to their company website.
First, it demonstrates authority in your area of expertise. If you’re able to relay new and interesting information to people searching for more knowledge, they’re going to appreciate that.
And what might happen after they read your informative article? They could click through to your website to see if you practice in their area because, surely, you know what you’re talking about.
Hello, lead generation! This makes blog content a precious SEO practice.
Best of all, if Google likes what you have to say, you could be featured as a snippet someday at the top of a Google search for “what is gingivitis.” Becoming a trusted resource will take a bit of time, but it will pay itself forward as you generate new leads.
4. Social Media Marketing
This might sound strange for a dental practice, but it’s not. Did you know more people are relying on social media as a news source than print newspapers? If you think about it, most of us have heard about some national or worldwide event through Facebook or Twitter.
So, it goes to show that people rely on social media as a valuable source. The same can be said for businesses that market through social media.
Let’s use Instagram as an example. Say one of your patients permitted you to post a before and after pic of their teeth whitening procedure.
After you’ve crafted a brilliant caption, you can add hashtags to that photo. Some suggestions that come to mind are #teethwhitening, #smile, #healthyteeth, and #behappy.
Hashtags work a bit like keywords. Out on social media, people follow certain hashtags. If you’ve tagged accordingly, there’s an excellent chance someone will come upon your photo and, if they like what they see, they might visit your profile and, eventually, make their way to your website.
Social media marketing works and, much like a blog, the more you put into it, the more you’ll get out of it.
Digital Marketing for Dentists
Digital marketing for dentists is one of your best solutions for growing your practice in the coming year. Sure, you may have to put a few new systems in place, but they’re worth every ounce of effort.
Not interested in implementing a new system?
Here at Quality Patients, we’ve developed a Guaranteed New Patient System for dentists who have an established practice and want to scale it even higher. We’ll qualify and schedule more patients for you every day using our own system. All you have to do is accept new patients into your clinic and deliver five-star service.
Feel free to schedule a free call with us today and get an inside look at our system. Our “done for you” marketing program can quickly convert highly motivated patients. We look forward to helping you 10x your practice!S